Top 5 Must-Reads: Weekly Round-Up 2.12.2016

We find it, so you don’t have to.

From creating a successful Valentine’s Day email marketing strategy to learning important business lessons from Super Bowl 50, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

1. How to Crush Your Valentine’s Day Email Marketing (Media Post)

Make the most of this lovely opportunity to boost engagement rates for your business – sometimes all it takes is adding a certain keyword to your email subject line. Learn more in this article.

2. How Real-Time Events like Super Bowl 50 Influence Mobile App Use (Media Post Data and Targeting Insider)

You may know that real-time events influence mobile device use and social media conversation, But how much do these events affect mobile app use? Find out here and see what this means for your business.

3.  How to Use Facebook Messenger for Your Business (Social Media Examiner)

Your business Facebook page is perfect for publishing brand messages, photos and videos for all of your followers to see and engage with. But what about when you’d like to reach out to just one of your customers? Facebook Messenger for business pages makes it easy to offer one-on-one customer service – read more here.

4. 5 “Scary” Marketing Techniques That Are Worth the Risk (Quick Sprout)

Did you know that the biggest productivity killer for any marketer is fear? These five techniques (and free downloadable cheat sheet) break down exactly what may be holding you back from putting your best marketing tactics into practice.

5. Peyton’s Place: Super Bowl “L” and a Lesson on Legacy for Local Advertisers (Cox Media Blog)

IMAGE:  Ezra Shaw/Getty Images from SECCountry.com

What does a local business have in common with the biggest night in the NFL? Find out in this post from the Cox Media Blog.

Want to see more of Cox Media’s recent content?

Watch Out Local Businesses: Your Competitors Have a New Way to Target Your Customers [Blog Post]

2016 Trend of the Year: The Customer Experience [Brief]

Are You Ready for Rio? 2016 Summer Olympics [Infographic]