Top 5 Must-Reads: Weekly Round-Up – 3.17.2017
03.17.2017 
Sara Brasfield
We find it, so you don’t have to.
From converting website visitors to in-store customers, to developing a mobile app for your business, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Engaging Sports Fans Across Multiple Screens (Cox Media Blog)
The impact of sports programming is undeniable – and sports fans are more connected than ever before! See why your business should consider sports advertising across all screens in this infographic.
P.S. Happy March Madness!
2. Converting Search Engine Traffic to Customers (Small Biz Trends)
So you have Google Analytics set up properly, understand SEO and start to notice that your web traffic is increasing – great news, right? Well, only if you are able to transform those web visitors into actual customers. Learn more here.
3. Reasons Why Customers Still Love Gift Cards (Booker Blog)
Do you incorporate coupons and gift cards into your business’ sales strategy? Maybe you should – check out this post about why customers still love gift cards from the Booker.
4. The Public Apology Letter: 6 Brands That Nailed It (HubSpot Marketing Blog)
Despite your best efforts, at some point you (or one of your associates) will need to apologize to a customer (or customers). While you may not need to issue a large public apology like many national brands, understanding the components of a good “sorry” will go a long way for any business. Learn more here.
5. 6 Ways Mobile Apps May Have a Big Impact on Business (American Express OPEN Forum)
While a mobile responsive website is a good start, take your mobile presence to the next level by considering a mobile app specifically for your business. Learn more here.
Want to see more of Cox Media’s recent content?
Know Your Audience: World Wrestling Entertainment [Blog Post]
Get to Know Cox Media [Video]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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