Top 5 Must-Reads: Weekly Round-Up – 3.25.2016
03.25.2016 
Sara Brasfield
We find it, so you don’t have to.
From Twitter’s 10th birthday to March Madness and mobile marketing, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
1. Digital Political Marketing in 2016 (Be In The Know Blog)
Like it says in this post, it feels like the 2016 election has been going on for the past four years. But now that the true “election season” has officially begun, how will this affect your advertising strategy? This post covers everything from mobile to social, programmatic and beyond.
2. Twitter At 10 And The Value of Real-Time Marketing (Real Time Daily)
Social media platform Twitter officially turned ten earlier this week. This platform has become (and remained) one of the most powerful tools for real-time marketing, which is essential for your business to connect with customers. Learn more here.
3. March Madness Sports Mobile Opportunities (Mobile Marketing Daily)
The “Big Dance” is well underway, and with more consumers than ever checking their bracket’s standings on a PC, Mac, smartphone or tablet, your business has an increased opportunity to reach your customers across these devices. Find the facts here.
4. 5 Predictions in Digital Marketing to Watch (Small Business Trends)
Keeping your business in-the-know when it comes to predicted digital marketing trends is important, especially for an industry that seems to evolve a mile a minute. Prepare your brand with these insights.
5. A Gold Medal Q&A with Olympian Kerri Strug (Cox Media Blog)
With the upcoming 2016 Summer Olympics quickly approaching (an excellent opportunity to reach engaged, diverse audiences), we’re taking some time to appreciate the accomplishments of Olympic Games past. At a recent client event in Tucson, Arizona, we had the opportunity to interview gold medalist Kerri Strug. Kerri references her 1996 Olympic experience (exactly 20 years ago!), and shares her best advice for both aspiring athletes and business owners. Read more in the Q&A here.
Want to see more of Cox Media’s recent content?
Four Things You Must Know About Targeting Your Consumers in 2016 [eBook]
Steak by the Ocean! [Blog Post]
The Digital Media Glossary: 10 Terms A Local Business Should Know [eBook]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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