Top 5 Must-Reads: Weekly Round-Up – 4.1.2016

04.01.2016 Sara Brasfield

We find it, so you don’t have to.

From customer referral incentives to mobile Millennials, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. 11 Simple Ways to Incentivize Customers to Refer Friends and Family (Small Business Trends)


As it mentions in this post, it’s no secret that consumers tend to trust those closest to themselves to give the best advice – from haircuts and dining options to legal help. In this post, 11 entrepreneurs share their best tips on incentivizing current customers to spread the word about just how great your business is.


2. Bracket Breakdown: TV Measurement Titans Compete to Paint More Complete Audience Picture (Cox Media Blog)

Finding a way to watch the Final Four and NCAA championship games will be easy – it’s measuring the total viewing audience that can be a complicated endeavor. Learn more on how TV ratings companies Nielsen and comScore are implementing their audience measurement strategies here.


3. Millennials Love Their Phone Like a TV (Online Video Insider)

Mobile, mobile, mobile. Everyone is talking about it – and Generation Y seems to be this movement’s biggest fans. Learn more here

BONUS: Millennials and GenXers Catch Up With VOD


4. The 9 Best Keyword Research Tools to Find the Right Keywords for SEO (HubSpot Marketing Blog)


Optimizing your website’s SEO is vital to the success of your business, and finding the right keywords to use in your SEO strategy is the best place to start. But how? Learn more in this post.


5. 15 Goals, Tips, Examples and Lessons for E-Newsletter Perfection (Content Marketing Institute)


Email distribution can grow and strengthen your brand’s relationships with consumers – if used correctly. Take advantage of the insights highlighted in this post.



Want to see more of Cox Media’s recent content?

Four Things You Must Know About Targeting Your Consumers in 2016 [eBook]

Steak by the Ocean! [Blog Post]

A Gold Medal Q&A with Olympian Kerri Strug [Blog Post]


About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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