Top 5 Must-Reads: Weekly Round-Up – 4.17.15

We find it, so you don’t have to.

Now that Tax Day has come and gone, the Masters has a new champion, and the MTV Movie Awards have aired (sparking 400K+ Tweets), it’s time to check out the marketing and advertising content you may have missed this week:

 

1. How To Turn Online Connections into Real World Sales (EnMast)

We live in a digital world, and social media and online marketing have never been more important. But how do you turn these online relationships into business relationships? EnMast breaks it down here.

 

2. What is the Ideal Length of Everything Online? (Digital Marketer)

You already know the limit for a Tweet is 140 characters, but did you know that those with 100 or less have a higher engagement rate? This infographic from Digital Marketer shares the science of digital content length on Twitter and beyond.

 

3. 4 Steps to Creating A Killer Marketing Plan Today (Small Business Trends)

Having a secure marketing plan is crucial to your business. This post walks us through the process, from validating the market to creating customer value and identifying your competitors. 

Bonus: See how your current marketing efforts measure up in our Marketing Health Check Assessment 

 

4. Why I Keep My Calendar Empty (Social Triggers) 

As a business owner, you’re wearing many hats and taking on more responsibilities than you can count. The word ‘no” can be a powerful productivity tool – Derek Halpern explains how. 

 

5. A Visual Guide to Telling Compelling Stories for Your Brand (HubSpot)

What is your brand‘s story, and how are you sharing it with your customers? This fun infographic from HubSpot disects how to create a compelling brand story and how to set yours apart from the pack.

 

Want to see more of Cox Media’s content from this week?

Advertising Spend Assessment [Budgeting Tool]

10 Tips to Find Your Way Through the Changing Adscape [Blog Post]

Tips & Tricks for Time Sensitive Products & Services [eBook]