Top 5 Must-Reads: Weekly Round-Up – 5.27.2016

05.27.2016 Sara Brasfield

We find it, so you don’t have to.

From Twitter’s newest features to the latest must-knows of mobile marketing, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:


1. The 4 Things You Must Know About Mobile Marketing (Cox Media Blog)

Mobile devices have transformed how your target customers shop, but have they transformed how your market to those customers? If not, your business could be getting left behind the competition. Learn more in this blog post and the accompanying podcast here.


2. The Mobile Shopper: Research, Buy, Track, Shop Again (MediaPost Research Brief)

Speaking of mobile, take a look at this research brief to discover the behavior of mobile shoppers. Pair your findings with insights from the post above to create an optimal mobile marketing strategy for your business.


3. 4 SEO Lessons Car Dealers and Manufacturers Can Teach Small Businesses (Small Biz Trends)


From engaging customers before they arrive at your storefront, to keeping your brand’s name, address and phone number consistent, these car dealerships have figured out a few of the best tips and tricks in the SEO game. Learn more about local business SEO here.


4. Doing More with 140 Characters (Twitter Blog)

Twitter, like most social media platforms, is continuously improving and upgrading to meet the needs of its users. Twitter recently announced that one of this changes will include allowing users to include media, links and more without using any of their 140 characters per Tweet. Learn more – and check out some of Twitter’s additional changes – here.


5. 9 Questions to Ask Before Creating Another Social Media Account (HubSpot Marketing Blog)


We’ve established that having a presence on social media is important for your business. But how do you choose which platforms to create a presence on? Do you need them all? Read more in this article, and make sure you are choosing the optimal platforms and strategies for your brand.


Want to see more of Cox Media’s recent content?

The Road to Mobile Mastery [Interactive Experience]

Television & Digital: Better Together [Blog Post]

More Advertising Solutions = More Questions [Blog Post]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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