Top 5 Must-Reads: Weekly Round-Up – 5.6.2016

We find it, so you don’t have to.

From combining television and digital advertising to boosting social conversions through customer contests, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:

 

1. Television & Digital: Better Together (Cox Media Blog)

Do you want to get better results from your small business’s advertising strategy while maximizing your return on investment? Combining TV and digital advertising could be the way to go. Learn more in the latest post from the Cox Media blog here.

 

2. Targeting Digital Teens (Generation Z) (Media Post Email Insider)

Each generation has its differences – but Generation Z is one your business should get to know. This portion of the population has $43 billion in spending power and can influence an additional $600 billion of family spending. So how can you effectively reach them with email marketing? Find out here.

 

3. 17 Things People Absolutely Hate About Your Website (HubSpot Marketing Blog)

We’ve talked before about the importance of a customer-friendly website. But how do you know what makes a website good?  By identifying the pain points – and then fixing them. Read more here.

 

4. How to Create Social Media Contests That Convert  (Social Media Examiner)

One great way to boost social engagement (and reach) is to host contests on your platforms for current and prospective customers to participate in. Check out how three businesses ran successful social media contests – and learn how to incorporate their tactics into your own contests – here.

 

5. 5 Incredible Examples of Brands with Purpose  (Small Biz Trends)

This article poses a great question – what’s one of the biggest things that separates the more successful brands from the not-so-successful ones? Purpose. Take note of the five brands referenced in this post, and consider how you demonstrate your business’s purpose through all of your branding, marketing and advertising efforts.

 

Want to see more of Cox Media’s recent content?

A Day in the Life of a Smartphone User [Infographic]

More Advertising Solutions = More Questions [Blog Post]

The Who, Where and Why of Targeted Advertising [Blog Post]