Top 5 Must-Reads: Weekly Round-Up – 6.10.2016
06.10.2016 
Sara Brasfield
We find it, so you don’t have to.
From doing the right SEO keyword research, to learning about the latest craze in social media, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:
1. The Best Retailers Will Combine Bricks and Clicks (MediaPost Research Brief)
In today’s economy, your business needs to have some sort of online presence. While it’s true that foot traffic has declined in recent years, this research demonstrates that combining your web-based efforts and a brick and mortar storefront is the way to go.
2. Web Surfing and TV Watching Going Hand-in-Hand (MediaPost Research Brief)
According to eMarketer, this year, 182.9 million Americans will use the internet while watching TV at least once a month. Make sure your brand can reach consumers on all screens and learn more here.
BONUS: Check out the weekly top-10 social networks and programs here.
3. Marketing to Millennials (Curalate)
We’ve talked about the millennial shopper before, but never like this. This *free* guide breaks Generation Y into 14 personas, and highlights how to engage each persona through relevant imagery. Learn more here.
4. How to Do the Right SEO Keyword Research (Small Biz Trends)
As a local business, you need your name to appear in search engine results. But how do you know what keywords to use to make sure that happens? Find out here.
5. Your Definitive Guide to Snapchat (Everyone Social)
For consumers and brands alike, there’s a “new” social media kid in town. For now, many brands are just starting to adopt how this visual platform can integrate into their social strategy, but its overall use is skyrocketing. This post breaks down everything there is to know about navigating (and analyzing) the world of Snapchat. Learn more here.
Want to see more of Cox Media’s recent content?
The Road to Mobile Mastery [Interactive Experience]
The 4 Things You Must Know About Mobile Marketing [Blog Post]
Television & Digital: Better Together [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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