Top 5 Must-Reads: Weekly Round-Up – 6.17.2016
06.17.2016 
Sara Brasfield
We find it, so you don’t have to.
From mobile marketing madness and the future of social media, to the most common online branding mistakes, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. 3 Mobile Marketing Podcasts to Listen to Right Now (Cox Media Blog)
As consumers become more and more attached to their mobile devices, marketers and advertisers become more and more dependent on reaching customers through this on-the-go channel. We partnered with three industry experts, who have shared their unique perspectives in these podcasts.
2. How Does Your Mobile Marketing Measure Up? (Cox Media Blog)
Speaking of mobile, last month we launched a “quiz” of sorts, where local businesses had a chance to “score” their mobile marketing efforts. This post reports the insights we gathered from the results.
3. 12 Creative Ways to Use Facebook Cover Images for Business (Social Media Examiner)
The importance of compelling visuals in your business’s Facebook posts is undeniable. But what about your profile photo and cover image? Read this post for 12 creative ways you can use Facebook cover images.
4. Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve (HubSpot Marketing Blog)
Social networks change fast – almost as fast as user behavior and content – which, as it states in this post, is leading to completely new networks that are disrupting the status quo. So, what’s next? Find out in this free “master class” from HubSpot.
5. 5 Mistakes Small Businesses Make Online (Small Business Trends)
Small business owners can no longer afford to neglect their brand’s online presence. Find out if you’re making any of these common mistakes (and how to correct them!) here.
Want to see more of Cox Media’s recent content?
The Road to Mobile Mastery [Interactive Experience]
The 4 Things You Must Know About Mobile Marketing [Blog Post]
Television & Digital: Better Together [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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