Top 5 Must-Reads: Weekly Round-Up – 6.3.2016

We find it, so you don’t have to.

From the 2016 Summer Olympics to client testimonials and Facebook video marketing, here is a quick round-up of the best marketing, advertising, social media and local business-related content you may have missed this week:

 

1. Most Small Businesses Are Discovered Online First (eMarketer)

According to a survey mentioned in this post, more than one-third of US internet users said they first find out about small businesses when researching online versus walking into a local store. Read more to see how this may affect your business.

 

2. Let the Games Begin! (MediaPost Cross-Channel)

The 2016 Summer Olympics begin in exactly 63 days – and no less than 76% of the world’s population is expected to tune in. What can you do to market your business before the games begin and once they’re under way? Find out in this post.

BONUS: Check out some of Cox Media’s Olympic insights here.

 

3. Loyalty Customers Gravitate To Brands’ Mobile Apps (MediaPost MobileShopTalk)

Keeping loyal customers happy is vital to the success of your brand, and engaging with them on their most personal, most frequently-used devices (their cell phones!) can be a great way to do so. Have you ever considered a mobile app for your business? Here’s why you may want to look into it.

 

4. 10 Excellent Examples of Video Marketing on Facebook (HubSpot Marketing Blog)

How are you telling your brand’s story through video? On Facebook? Like it says in this post, when it comes to finding the right channel to promote your video, Facebook is a strong contender. Take a look at these ten examples and see how this platform can support your video marketing efforts.

 

5. 3 Tips for Using Customer Testimonials to Sell More Online (Small Biz Trends)

Consumers often trust the word of their peers over the word of a brand. Learn how to turn your best customers into brand advocates in this post from Small Business Trends.

 

Want to see more of Cox Media’s recent content?

The Road to Mobile Mastery [Interactive Experience]

The 4 Things You Must Know About Mobile Marketing [Blog Post]

Television & Digital: Better Together [Blog Post]