Top 5 Must-Reads: Weekly Round-Up – 6.5.15

We find it, so you don’t have to.

From boosting your YouTube views to uncovering the most-Tweeted programs and learning from the viral Old Spice ad campaign, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week: 

 

1. How to Boost Your YouTube Visibility (Social Media Examiner)

So, you’ve created a great video for your brand. But how do you attract more viewers? This quick read from Social Media Examiner sums up YouTube best practices in three easy steps.

 

2. How to Differentiate Your Business (Duct Tape Marketing)

Every brand wants to stand out (hopefully, in a good way). This marketing podcast with Bernadette Jiwa sheds some light on how to build a large and loyal following through content.

 

3. Lessons From 5 of the Most Successful Marketing Campaigns of the Last Decade (Hootsuite Blog)

Having your business’s campaign “go viral” is probably a thought that has crossed your mind once (or twice… or every day). What makes a marketing campaign truly successful? What lessons are there to be learned from other brands who achieve this feat? Learn more here. 

 

4. The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx (Hubspot Marketing Blog)

Most Americans have become what we consider “connected consumers.” This means that while watching television, audiences are simultaneously using mobile devices, computers and tablets as, as Nielsen puts it, “natural extensions of the programming we watch.” This Hubspot post takes a deeper dive into how to prepare your website for potential traffic influx sparked by your TV ads. 

 

5. The Shows Tweeted Most Often, As Told By Nielsen (MediaPost)

Sports, award shows, The Walking Dead – all among the top-Tweeted programs, according to this Nielsen data. This information can help you decide what programming is best for your business’s campaigns. And don’t forget to join the #online conversation! 

Bonus: Check out a quick list of the top rated and socially-discussed programs here (updated weekly!).

 

Want to see more of Cox Media’s content from this week?

7 Keys to Building Your Brand [Video Series]

Women’s World Cup: Fun Facts for Soccer Fans [Infographic]

The 2015 Women’s World Cup [Blog Post]