Top 5 Must-Reads: Weekly Round-Up – 7.1.2016

We find it, so you don’t have to.

From the questions you should be asking your customers, to the popularity of mobile purchases, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1. 3 Ways to Create a Golden Olympic Advertising Strategy (Cox Media Hub)

Want to tie your business to the biggest sporting event of the Summer? Of course you do – don’t miss out on this opportunity to reach the diverse, engaged, audience of the 2016 Summer Olympics. And it goes beyond television advertising, too – learn more about how to get your brand in the (Olympic) game(s) here.

 

2. The Connected Dad (MediaPost Email Insider)

In today’s “connected world,” dads are looking for new ways to be a relevant part of their children’s lives, according to this post. How can you ensure your brand stays connected to this new-age category of parents? Find out (and learn a marketing lesson or two) here.

 

3. 5 Questions You Should Ask Every Customer (Duct Tape Marketing)

Customers ask you questions all the time. But turning the tables every now and then is a great way to learn how to market your business more effectively. Check out these five suggestions to get the conversation started, and start asking today!

 

4. When Browsing Starts on Mobile, 64% of Buys Happen There (Media Post MobileShopTalk)

As this post states, consumers no longer only have one option when it comes to how they purchase products and services. The question is no longer if they shop, but how they shop, which is continuously evolving. Learn more about mobile shopping, and a few other recent data points about purchasing decisions here.

 

5. 4 Unlikely Brands that Are Killing it on Pinterest (Hootsuite Blog)

Many brands have the social media staples covered – Facebook, Twitter, LinkedIn, etc. Pinterest is an obvious choice for some, but as reflected in this post, it’s not just for DIY projects anymore. Take a look at these four brands who have developed a solid Pinterest strategy, and think about how or if Pinterest could work for your brand.

 

Want to see more of Cox Media’s recent content?

Anyone, Anywhere, Any Screen: Online Advertising for Your Business [eBook]

Know Your Audience: College Football [Blog Post]

How Does Your Mobile Marketing Measure Up? [Blog Post]