Top 5 Must-Reads: Weekly Round-Up – 7.15.2016
07.15.2016 
Sara Brasfield
We find it, so you don’t have to.
From the “Pokemon Go” craze to mobile back-to-school shopping, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Pokemon Go is Driving Insane Amounts of Sales at Small Local Businesses (Inc.)
How could an app filled with wild cartoon creatures possibly affect your local business? Surprisingly, business owners like you have found multiple ways to capitalize on this Poke-frenzy. Learn more here.
2. The Future of Marketing 3: The Secrets of Stunning Visuals that Get Shared (Huffington Post)
Make your social posts and content more shareable by including imagery that stands out. This post outlines actionable tips for visual marketing success.
3. How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing (QuickSprout)
Like it states in this post, there is no such thing as a “one-size-fits-all” approach to marketing – and each age group has it’s own unique characteristics. This post does a nice job of breaking down both generation-specific insights as well as the types of customer segments. Learn more here.
4. Dad Will Buy Kids’ School Supplies on Mobile This Year (Probably) (MediaPost Mobile Marketing Daily)
Back-to-school shopping may seem like it’s far, far away… but the school year is fast-approaching and parents are already stocking up – with the touch of a button on their smartphones. According to Rubicon Project’s second Back-To-School Consumer Pulse Survey, this year parents (specifically, dads) are likely to purchase back-to-school items on their mobile devices. Find more information on how this relates to your marketing efforts here.
5. How & When People Use Their Favorite Devices (HubSpot Marketing Blog)
Earlier this year, we created an infographic that walks through a day in the life of a smartphone user. This infographic from HubSpot takes it one step further, calling out how and when consumers are using each device. Read more here.
Want to see more of Cox Media’s recent content?
Anyone, Anywhere, Any Screen: Online Advertising for Your Business [eBook]
3 Ways to Create a Golden Olympic Advertising Strategy [Blog Post]
How Does Your Mobile Marketing Measure Up? [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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