Top 5 Must-Reads: Weekly Round-Up – 7.22.2016

07.22.2016 Sara Brasfield

We find it, so you don’t have to.

From capitalizing on the continued allure of “Pokemon Go” to engaging dedicated fans during the height of sports season, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:


1. Making Your Business Stand Out with Pokémon Go (Cox Media Blog)

Another week, another post about how the creators of Pokémon Go have revolutionized the world of mobile applications. This time, we shine a light on how your business can stand out among the many trying to leverage the popularity of this game.


2. Engaging the New Sports Fan Across Multiple Channels (Cox Media Quick Reads)

As we head into the high tide of many sports’ seasons, this infographic showcases the impact of sports programming and highlights why your business should consider sports advertising across all screens.


3. 4 Ways to Capitalize on Consumers’ Desire to Support Local Business (Small Biz Trends)

4 Ways to Capitalize on Consumers’ Desire to Support Local Business

According to a new study buy GoDigital, consumers actually prefer local businesses to national chains. How can your business take advantage of this preference? Read these four tips to get started.


4. Summer Plans? Beach, Road Trips and Mobile Binge Viewing (MediaPost Mobile Marketing Daily

We’ve mentioned that “moments of waiting” are excellent opportunities to get your brand’s message in front of a consumer on a mobile device. But what about moments (or months) of travel? This post dives into a “billion-dollar” opportunity that involves just how connected consumers are with their mobile devices during the summer months. 


5. 4 Ways to Humanize Your Social Media Updates (Social Media Examiner)

increase authenticity in social marketing

One of the unique aspects of social media is that it provides platforms that allow businesses to engage in two-way communication with a specific consumer (or group of users) online. But in order for that communication to turn a consumer into a customer, they have to feel like they know (and trust) you as a business. Learn more here.


Want to see more of Cox Media’s recent content?

Anyone, Anywhere, Any Screen: Online Advertising for Your Business [eBook]

3 Ways to Create a Golden Olympic Advertising Strategy [Blog Post]

How Does Your Mobile Marketing Measure Up? [Blog Post]



About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

Connect with a Marketing Expert

Connect With Your Local Marketing Expert

You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.