Top 5 Must-Reads: Weekly Round-Up – 7.24.15

We find it, so you don’t have to.

From creating your own infographics and building your brand’s best website, to understanding the importance of TV advertising, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:

1. VAB Study Finds Spending on Television Pays Off (AdWeek)

According to a new study from the Video Advertising Bureau, upping your TV ad spending is a guaranteed way to increase your business. This article from AdWeek provides more detail and supporting data.

2. 7 Tips to Become a Marketing Pro: Brand Personality Still Wins (AllBusiness)

The personality of your product is often the reason your customers choose your brand. From taking charge of your content to practicing what you preach, this post explains how to establish the best personality for your brand.

3. Running Your First Social Media Campaign? Use This Checklist. (Hootsuite)

A social media presence has become a necessity for nearly all brands. If you are new to the social marketing game, or if you have yet to utilize social media campaigns to their full potential, this quick checklist from Hootsuite is a great place to start.

4. Design Basics of a Winning Website (MarketingProfs)

The advertising industry now focuses heavily on driving traffic to online stores and websites. But once you have your customers on your site, you need to be sure you’re providing them with the best user-experience possible. This infographic breaks down the 10 basics of small business web design.

5. How to Plan, Create and Promote Your Infographics (HubSpot Marketing Blog)

We’ve previously emphasized the importance of visuals on your company’s blog, website and social channels, and infographics are a great way to serve up information in a fun, visually-appealing way. How do you get started? Take a peek at this free eBook from HubSpot. 

Want to see more of Cox Media’s content from this week?

The Year in Sports Media Report: 2014 [Quick Read]

Could Your Critics Actually Be Your Most Valuable Customers? [Blog Post]

Stand Out & Get Noticed [eBook]