Top 5 Must-Reads: Weekly Round-Up – 8.21.15

We find it, so you don’t have to.

From increasing local SEO and optimizing social channels for online search to creating experiences for your customers, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. How Important is Local SEO to Your Business? (Small Biz Trends)

Standing out online can make or break your business when it comes to brand awareness. As a local business, are you leveraging local online resources to boost your smaller-scale exposure? Check out these five reasons why increasing local search engine optimization (SEO) is relevant to you. 

 

2. How to Optimize Your Tweets for Search (Social Media Examiner)

Like we talked about in the previous post, more SEO tactics means more exposure for your brand. This post breaks down the simple, key steps in applying these helpful search-engine marketing techniques to your Twitter account.

 

3. Banner Ads Can Be Creative and Effective (Think With Google)

The concept of banner ads have been around for nearly as long as the consumer internet. This post from Google’s Bob Arnold breaks down the strategies of improving banner efficiency and performance. The most important part? Quality creative. 

 

4. How to Put Mobile to Use for Brands (Nielsen)

Did you know that consumers check their phones about 150 times a day? Shoppers are (and continue to WANT to be) more connected than ever before. Explore this study from Nielson to decide how mobile advertising works best for your brand, and then utilize this channel to get your ad messages into the hands of your most valuable customers. 

 

5. Not Just Millennials: Consumers Want Experiences, Not Things (Ad Age)

A few months ago, we talked about how millennials look for brands they can relate to, and those they can form a lasting relationship with. According to new industry data, this mindset has expanded well beyond the likes of Generation Y. See these three tips from AdAge for how to create meaningful experiences with all of your consumers. 

 

Want to see more of Cox Media’s content from this week?

I Am Your Advertising Budget, and I Approve This Message [Blog Post]

Industry Insights: Real Estate [Blog Post]

Stand Out & Get Noticed [eBook]

 

Discover Cox Media’s on-air, online, and on-the-go solutions here.