Top 5 Must-Reads: Weekly Round-Up – 8.5.2016
08.05.2016 
Sara Brasfield
We find it, so you don’t have to.
From understanding the basics of online video advertising, to taking full advantage of the back-to-school shopping season, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Online Video: Cutting Through the Hype (Cox Media Blog)
When it comes to online video, all of the information out there can be overwhelming. In this post, we explain the three basic things you actually need to know to leverage the fastest-growing category of online advertising for your business.
2. How to Use Instagram Stories: A Simple Guide for Marketers (HubSpot Marketing Blog)
In true social media form, Instagram is changing again. Taking a page from Snapchat‘s book, Instagram now has a “stories” capability for users to upload their less-than-picture-perfect moments – but they only exist for 24 hours. Click here to read more, and find out what this means for businesses on Instagram.
3. 10 Things Your Business Can Learn About Re-branding from Electronics Giant Sharp (Small Biz Trends)
Occasionally, businesses need to go through a re-brand. Though re-brands are refreshing, they can often be a lot of work – and there are definitely best and worst practices when it comes to implementing one. Take a look at a few lessons from Sharp Electronics Marketing Company of America.
4. How Small Retailers Can Grab Their Piece of the Back-to-School Pie (Open Forum)
Back-to-school preparation is the second-biggest shopping season of the year. As a local business, what can this mean for you? Find out here.
5. Why Effective Personalization is So Important (Mobile Marketing Watch)
Creating an exceptional customer experience is now synonymous with creating a personalized customer experience. A truly personalized experience makes consumers feel valued, which in turn can lead to higher brand trust and loyalty. Learn more here.
Want to see more of Cox Media’s recent content?
Who’s Watching NFL Football & How to Reach Them with Your Brand Message [Blog Post]
Engaging the New Sports Fan Across Multiple Channels [Infographic]
How Does Your Mobile Marketing Measure Up? [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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