Top 5 Must-Reads: Weekly Round-Up – 9.11.2015
09.11.2015 
Sara Brasfield
We find it, so you don’t have to.
From the best ways to implement sports marketing for your business to the future of mobile usage, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:
1. Media and Mobile: What the Future Holds (Hubspot)
Mobile has exceeded desktop usage for the first time in Internet history. What does this mean for your brand? This question may be a difficult one to answer, but this post from Hubspot helps get you started in the right direction.
2. 6 Tips to Improve Your Facebook Posts (Social Media Examiner)
Facebook remains one of the top social platforms to reach your consumers. However, as Facebook ads and sponsored posts are starting to take center stage, make sure your regular posts don’t get lost in the shuffle by using these six tips.
3. Top 10 Marketing Trends You Need to Know (Marketing DIVE)
The world of digital marketing is always evolving, and in the midst of a hectic schedule, it can be tough for any business to keep up. This post provides a quick update on the top 10 trends to watch in digital marketing as the new year approaches.
4. Make Football Season a Touchdown for Your Small Business (Small Biz Trends)
Football is back! This means consumers are more likely to be tuned-in to the Web and their televisions; take advantage of this season of high-engagement by following these three sports marketing tips to reach your consumers – without spending your entire advertising budget on a Super Bowl ad.
BONUS: Have you seen our Sports Marketing Coach? Use this interactive tool to build on your sports marketing knowledge!
5. Storytelling or Telling Stories? Why Authenticity Rules (ClickZ)
We’ve highlighted the importance of a solid brand “story” before, and “storytelling” is a common buzzword in the marketing world today. Make sure your customers know your story is authentic with these tips from ClickZ.
Want to see more of Cox Media’s content from this week?
5 Steps to Elevating Your Personal Brand on LinkedIn [Blog Post]
5 Resume Must-Haves for Digital Media Professionals [Blog Post]
Custom Online Ad Solution Drives Traffic to Local Business [Client Success]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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