Top 5 Must-Reads: Weekly Round-Up – 9.16.2016

We find it, so you don’t have to.

From shining a light on what local business owners really want to know about advertising, to exploring today’s new shopping life cycle, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1.  What Do Local Business Owners Really Want to Know About Advertising? (Cox Media Blog)

As we all know, there are countless types of businesses out there – and almost as many different ways to advertise. This straight-to-the-point post breaks down what local business owners want to know about advertising and includes a few quick tips for getting started.

 

2. What Search Trends Can Teach You About Sports Fans (Think with Google)

Did you know that in August (during the 2016 Summer Olympic Games), search interest for “gymnastics for kids” reached it’s highest level since the 2012 London Games? According to this post, major sporting events aren’t just about viewership anymore.  Learn more about how search behavior reveals more about an audience than just demographics along – and think about how you can use this knowledge to market your business alongside these popular sporting events (beyond just the Olympics).

 

3. 6 Ways to Protect Your Business Reputation with Social Media (Social Media Examiner)

In-store or online, making sure your brand is one consumers can trust should be a priority. This post highlights six easy ways to avoid potential problems that could negatively affect your business and reputation online. Learn more here.

 

4. 70% of Those Who Bought in a Store Checked Mobile First (MediaPost MobileShopTalk) 

For today’s consumers, product searches that used to take place at home with newspaper ads and catalogs are now taking place anywhere with mobile devices. Learn more about how the shopping life cycle has evolved and what it could mean for your business here.

 

5. Millennials Demand Consumer-First Approach (MediaPost EmailInsider)

Millennials may be much less reserved about digitally handing over their information, but there’s a catch – they expect very high value in exchange for what they are providing. They want meaningful, personalized, focused experiences – and for a generation with this much spending power – brands need to consider the wants and needs of Gen Y to remain relevant. Learn more here.

 

Want to see more of Cox Media’s recent content?

Sports Advertising on TV: Rounding Up the Truth on Flat-World Perceptions [Blog Post]

Get to Know Cox Media [Video]

How Does Your Mobile Marketing Measure Up? [Blog Post]