Top 5 Must-Reads: Weekly Round-Up – 9.2.2016
09.02.2016 
Sara Brasfield
We find it, so you don’t have to.
From advertising in sports to linking your Instagram account to your Facebook page, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Sports Advertising: Beyond the Big Brands (Cox Media Blog)
Sports programming offers something for everyone – on any screen. And now, sports marketing is within the reach of local businesses as well as the larger, national brands. Learn more here.
2. The Dog Days Are Over. Holiday Time is Here Again (MediaPost Search Insider)
As Summer draws to a close and the back-to-school shopping weekends are wrapping up, it’s time to shift gears to the holidays. Already? Yes – today’s shoppers are starting earlier and earlier in the season, according to this post. Learn more about how to adjust your holiday marketing plan accordingly here.
3. SMB Market Budgets Up for Websites and Word-of Mouth (MediaPost Research Brief)
Did you know that two in five small business in the US plan to increase their marketing budget over the next year? According to this post, local businesses are becoming more digital savvy than ever before. Learn more about what this could mean for your business here.
4. Social Media Mistakes: What Brands Should Do to Avoid Epic Fails (Content Marketing Institute)
With so much content (and so many newsworthy moments) floating around the web, and so many brands on social media, it’s understandable to want your business to be part of the conversation. But can you make sure you are tweeting or posting in a way that’s appropriate for your brand? Learn how here.
5. How to Link Instagram to Your Facebook Page in 6 Simple Steps (HubSpot Marketing Blog)
Speaking of social media, as a small business it’s best to have the most streamlined strategy possible. Linking your Instagram with your Facebook page can do just that – here’s how to set that up in a few simple steps.
Want to see more of Cox Media’s recent content?
Online Video: Cutting Through the Hype [Blog Post]
Engaging the New Sports Fan Across Multiple Channels [Infographic]
How Does Your Mobile Marketing Measure Up? [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
Connect with a Marketing Expert
Share Post On Social
Connect With Your Local Marketing Expert
You know your business. We know advertising. Together, we can bring your business to more people. Contact a member of our team today. We’d love to help you grow.