Top 5 Must-Reads: Weekly Round-Up 12.11.2015

12.11.2015 Sara Brasfield 

We find it, so you don’t have to.

From successful holiday season email tactics to the four top marketing insights from 2015, here is a quick round-up of the best marketing, advertising and local business related content you may have missed this week:

 

1. Email Contributing to Conversions this Holiday Season (Media Post)

Did you know that email-driven revenue for both Black Friday and Cyber Monday doubled in 2015? Some sources may claim the B2C email is a dying art, but this post (and its data) proves otherwise. 

 

2. 4 Top Marketing Insights from 2015 (Cox Media Blog)

While the impact of marketing may look a little different for each local business, we’ve researched the top marketing insights from 2015 and showcased four of them in this post, hosted on our own Cox Media Blog. Use these resources to optimize your business’ marketing plan as we move into the new year. 

 

3. Future Watch: Expert Talks Social Media Ideas for 2016 (Content Marketing Institute)

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What’s next for social media? Industry expert Ian Cleary answers important questions on the fundamentals that marketers may be struggling with and fresh ideas to add to your strategy in 2016.

 

4. 29 Killer Ways to Use Video for Social Networking (Small Business Trends)

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You may know why incorporating video into your social strategy is important, but do you know how to execute this tactic? Are you and your social team simply running out of ideas? This post outlines no less than 29 social networking video tips for small businesses – check it out here

 

5.  8 Design Rules to Live by to Take Your Website to the Next Level (Vertical Response Blog)

8 Design Rules to Live by to Take Your Website to the Next Level

Even if you are working with a pro, designing a consumer-friendly website can be a challenge. This post highlights the eight most important web design rules to follow to make the most of your business’ site. 
 

 

Want to see more of Cox Media’s recent content?

Are You Ready to Build an Advocacy Program? [Blog Post]

It’s Not Too Late: Cox Media’s Last Minute Guide to Holiday Marketing [Blog Post]

Marketing Health Check [Assessment]

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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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