Top 5 Must-Reads: Weekly Round-Up – 6.26.15
06.26.2015 
Sara Brasfield
We find it, so you don’t have to.
From the success of digital advertising to Facebook engagement and your brand’s voice, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:
1. Eight Reasons Why Digital Advertising Works For Brands (IAB)
Did you know that there is an average of $3 in incremental sales for every $1 spent on online advertising? This infographic from IAB demonstrates how digital advertising is proving its worth to brand marketers – from creating demand to increasing customer loyalty.
2. 3 Tips for More Word-of-Mouth Referrals (AllBusiness)
When consumers are satisfied with the products or services of a company, they talk about it. These word-of-mouth referrals are often the most successful (and most desired) source of new business. So, how do you make it easy for your brand advocates to spread the word? Read more here.
3. How to Get More Engagement from Your Facebook Fans (QuickSprout)
As Neil Patel puts it, “it’s one thing to publish posts on Facebook – anyone with a PC and an internet connection can do that.” But how do you truly connect with your fans and followers, and how do you get them to engage with your brand? Learn more in this video.
4. To Reach Millennials, Video Ads Are Crucial (Media Post)
We all know millennials and online advertising are a match made in heaven, but what type of online ads are most powerful? Videos. This post is full of valuable facts that prove online video advertising to be crucial with this generation of consumers.
5. How to Find Your Brand’s Voice (HubSpot)
We talk a lot about branding and storytelling, but let’s go back to the basics for a second. How do you find your brand’s voice? This SlideShare from Hubspot’s marketing blog takes us through a specific set of steps to help shape your tone and communicate your message more effectively.
Want to see more of Cox Media’s content from this week?
Top 3 Things You Need to Learn from Experian’s Brand Loyalty Report [Blog Post]
Re-Marketing Strategies & How to Apply Them [eBook]
Women’s World Cup: Fun Facts for Soccer Fans [Infographic]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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