Top 5 Must-Reads: Weekly Round-Up – 8.7.15

We find it, so you don’t have to.

From the power of personalizing messages for your audience, to the best of back-to-school marketing for 2015, here is a quick round-up of the best marketing, advertising and small business related content you may have missed this week:  

 

1. Creating Content for an Audience of One (Uberflip)

Like most people, your customers are busy. As their inboxes fill up quickly, how do you make sure your brand’s messaging stands out? Create a personal connection.

 

2.  How to Enhance Customer Experience With Social Media (Social Media Examiner)

A few weeks ago, we shared a blog post about how your brand’s online “haters” can be transformed into your biggest advocates with a little help from social media. These online platforms provide multiple channels to connect with your consumers and truly enhance their experience with your business. Learn more with these five tips from Social Media Examiner. 

 

3. Back-to-School Shopping 2015: How Marketers Can Make the Grade (think with Google)

Back-to-school shopping starts earlier than ever, and consumers are making purchasing decisions faster as well, starting with Internet searches on mobile devices. This comprehensive post from Google covers all of this year’s major trends  and how to prepare your brand’s marketing plan for this year’s back-to-school shopping season.

 

4. Four Tips to Make Multiple Channels Work for Your Business (Salesforce)

Today’s consumers are more connected to their favorite brands than ever before. From knowing your audience to simply taking good notes, this post explores how to offer truly competitive customer service and create a savvy marketing plan to successfully reach your customers on multiple channels.

 

5. How Consumers Use Tech to Shop at Home and in Stores (MarketingProfs)

Like we mention above, there is no denying that the vast majority of consumers spend a good portion of their time online. But how do they use this technology to shop? These charts from MarketingProfs break down the numbers on when, where and how consumers do the most purchasing. 

 

Want to see more of Cox Media’s content from this week?

5 Steps to Conducting Competitive Intelligence [Blog Post]

Do You Really Know Who Your Competitors Are? [Blog Post]

Stand Out & Get Noticed [eBook]