General Advertising

Top 5 Must-Reads: Weekly Round-Up – 9.9.2016

09.09.2016 Sara Brasfield 

We find it, so you don’t have to.

From cable’s wide variety of sports programming opportunities to email marketing on the Apple watch, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:

 

1.  Sports Advertising on TV: Rounding Up the Truth on Flat World Perceptions (Cox Media Blog)

If you’ve ever thought “TV is TV” (regardless of cable vs. broadcast, program content, etc.), we’re here to help you change that perception. Especially when it comes to sports, cable itself offers a unique wide variety of advertising opportunities – learn more here.

 

2. Mobile Coupon Users on the Rise (MediaPost Research Brief)

Coupons are everywhere – including your smartphone. According to this post, the number of adult mobile coupon users in the US rose a whopping 18% in 2015, and that number is expected to increase even more through the end of this year. As mobile engagement becomes more and more important to brands like yours, coupons have become a priority. Learn more here.

 

3. 20 Social Media Tips & Tricks From the Experts (Social Media Examiner)

With so much to keep track of from platform to platform, sometimes the best way to step up your social media marketing game is to take note of what the pros are doing in this space. Check out these 20 tips to get started.

 

4. How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment (HubSpot Marketing Blog

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Yes, consumers love to browse and shop online. But with more than 68% of shopping carts being abandoned before purchase, how to you make sure your brand can close the sale? Avoid these 15 most common mistakes, outlined here.

 

5. 7 Tips for Email Marketing on the Apple Watch (MediaPost EmailMarketingDaily)

The second iteration of the Apple Watch was unveiled this week, sparking an important conversation. More and more people are going beyond their smartphone – to their smart watch – for web browsing and email reading. This post poses a serious question – how can email marketers ensure their messages are readable on a small screen that ranges from 38 to 42 millimeters? Find out here.

 

Want to see more of Cox Media’s recent content?

Online Video: Cutting Through the Hype [Blog Post]

Get to Know Cox Media [Video]

How Does Your Mobile Marketing Measure Up? [Blog Post]

 
 
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About the Author

Sara Brasfield

Sara is the Content Marketing Manager for Cox Media's corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than seven years of experience in B2B marketing, Sara aims to help Cox Media's current and future clients connect with their customers find new and unique ways to grow their business. Outside of the (now virtual!) office, Sara loves spending time running, reading and supporting her favorite teams (Go Braves & Gamecocks!).

View All of Sara Brasfield's Blog Posts

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