About the Author

David Gustafson

As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…
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The Professor’s Perspective Episode 9: The 2024 Video Landscape (So Far)

This video highlights key stats about consumption of media in Cox Media…

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…
Jul 14

‘Dear Viewer’: Your TV Takes a Look Back at an Eventful Second Quarter

Your TV Takes a Look Back at an Eventful Second Quarter
Jun 15

May Audience Insights: After Astronomical April, May Brings More Moderate Growth for TV and Video

After an atypical April that drove astounding audience growth across the television...
May 11

April Audience Insights: With More Americans at Home, TV Trends Up, Basketball Bounces Back & Streaming Surges

While decreased travel time meant less exposure to radio, billboards, and other...
Apr 20

March-ing to a Different Beat: How TV Viewing & Media Consumption Changed Last Month

The societal shifts in March of 2020 significantly altered the nation’s TV...
Aug 13

Television and LeBron James: Still Kings of Their Courts

Why TV advertising should still be a star player on your local...
Oct 3

The (Rating) Point of No Return – Part II

Second of a Two-Part Look at Local Television’s Tantalizing Transition to Impression-Based...
Sep 29

The (Rating) Point of No Return – Part I

First of a Two-Part Look at Local Television's Tantalizing Transition to Impression-Based...
Mar 31

TV Measurement Titans Compete to Paint More Complete Audience Picture

Audience measurement is an important tool in tracking the success of TV...
Feb 11

Peyton’s Place

What local businesses can learn from Super Bowl 50.

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