About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Sep 12

Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years….
Sep 7

The Latest Auto Advertising Trends for Dealers, Body Shops, and Other Local Auto Brands

Production bottlenecks are finally in the past, and the chip shortage that…
Sep 5

How to Advertise to Millennials and Gen X: Best Practices for Your Digital Strategy

There’s a reason why generational marketing endures as an audience targeting strategy…
Aug 29

Making a Quarterly Marketing Plan: 5 Steps to a Winning Digital Strategy

If you’ve read through our guide to planning an annual ad buy,…
Aug 24

Advertising Around the Writers’ Strike: Reach Your Target Audience Through ‘Strike-Proof Programming’

You’ve probably heard about the ongoing strikes taking place in Hollywood, where…
Aug 22

Advertising to Hispanic Audiences: How to Connect with America’s Fastest-Growing Consumer Group

With a large population, rapid growth and escalating wealth, U.S. businesses can’t…
Aug 18

Client Success: Increasing Foot Traffic and Business Accounts for a Multi-Location Bank

With higher average balances and more financial activity from account-holders, business accounts…
Aug 15

Free Ad-Supported Television (FAST): The Benefits of Advertising Your Business

As digital streaming services continue to evolve, audiences have more options than…
Aug 10

Advertising to Gen Alpha and Gen Z: Why it Matters, and Tips for Success

It’s time to recycle your jokes about young, naive millennials: all of…

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