About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Jun 21
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The Benefits of Adding Streaming to Your Traditional TV Ad Buy

It would be easy to point at the surge of ad-supported streaming…
Jun 15

Choosing the Right Media Partner: 5 Factors to Consider

No growing business can operate in a vacuum. Even a small local…
Jun 13

The Ultimate Video Influencer: How TikTok is Shaping Video Ad Standards

For proof of TikTok’s clout as an innovative video platform, look no…
Jun 8

Understanding The Value of Marketing Technology as a Local Chain Owner

When expanding your chain business, inefficiency is a direct threat to your…
Jun 2
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Client Success: Increasing Seasonal Engagement and Sales for Georgia Tractor Dealership

For businesses that serve a niche audience, targeted campaigns are essential to…
May 23

Generational Marketing: Tips on Connecting with a Gen Z Audience

Gen Z is growing up fast. The oldest members of this generation…
May 19

Client Success: Promoting Alabama Mortuary Brands Through a Diverse Digital Strategy

As local businesses add new locations and brands offering specialty services, the…
May 11

Tips for Attracting New Customers to Your Local Chain Business

Local chain businesses are able to justify their brick-and-mortar growth by pointing…
May 2

Three Strategic Goals to Guide Advertising for Healthcare Companies

From labor shortages to system inefficiencies, today’s healthcare companies are battling a…

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