About the Author

Sara Brasfield

Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight...

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of...

A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success…
Mar 3

Client Success: Increasing Qualified Traffic and Marketing ROI for Group of Oklahoma Auto Dealerships

According to Google, 95 percent of consumers use digital research tools when…
Feb 16

Making the Most of a Limited Ad Budget

Your advertising goals must always be defined within the limits of your…
Feb 14

How Inflation Has Impacted Local Chain Businesses

As if local businesses hadn’t already been dealt with enough challenges in…
Feb 10

Client Success: Converting New Patients at a Lower Acquisition Cost for an Arizona Healthcare Provider

Advertising can help healthcare organizations reach new audiences and grow their patient…
Feb 9
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Marketing Your Local Chain Business: Tips for Promoting Multiple Locations

There’s a world of difference between running a single business location and…
Feb 7

New to Digital Advertising? Our Three-Step Guide to Getting Started

Building a business from the ground up is difficult. If you’re a…
Feb 2

The Secret to Streaming Ad ROI: It’s All About Audience

From music to television, movies to live sports, streaming has become one…
Jan 26

4 Ways to Support In-Person Events Through Digital Advertising

Retail and other in-person events have made a big comeback in recent…
Jan 17

How to Advertise During a Recession: Tips to Drive Value and Growth

If you’ve been listening to economic experts and pundits discussing the state…

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