Visibility, exposure and local brand awareness doesn’t happen overnight. When local businesses commit to setting roots in their local community and becoming a recognized fixture in the community, they are committing for the long haul—and trusting not only the strength of their brand experience, but also the long-term success of their advertising and marketing.
Recent surveys show that the U.S. workforce is particularly overwhelmed by stress at the moment. A survey conducted by the American Psychological Association found that 87 percent of adults feel that they have faced a constant stream of crises over the last two years, which has compounded the stress they carry into their roles as employees. Seventy-three percent of those adults said they are “overwhelmed” by the number of crises currently facing the world.
Based on the photos steadily cropping up across the social media landscape, summer is once again giving way to back-to-school season. As parents navigate the $661 per child that Deloitte researchers estimate will be spent this year on back-to-school purchases, students head back to the classroom and try to recall what they thought they used to know. That struggle is most definitely real, according to a 2020 study that found the average elementary school student loses 17–34% of the prior year’s learning over the summer break.
Welcome back to 'Behind the Screens,' a monthly blog series in which we introduce members of our Cox Media team.
This month, I was joined by Jibril Esa, Senior Manger of Software Engineering for Cox Media’s Product Development team.
He shared exciting insights into our back-end process improvements, and how those will benefit our clients.
With more than 830 million members and more than 55 million company pages, LinkedIn has become a hub of networking and engagement for job-seekers, career professionals and businesses alike. Likewise, its advertising platform has become a valuable tool for connecting with prospective applicants, corporate decision-makers and other professionals active on the social network.
Many entertainment venues offer experiences that appeal to both tourists and residents on the search for local activities. Local aquariums are a perfect example, depending on a mix of tourists, locals, and special events such as school field trips to achieve attendance numbers and revenue that support the organization.