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2022 Q3 Programming Opportunities

Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available in the third quarter of this year.

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Hyperlocal Marketing: What Is It, and Why Should Local Businesses Care?

Visibility, exposure and local brand awareness doesn’t happen overnight. When local businesses commit to setting roots in their local community and becoming a recognized fixture in the community, they are committing for the long haul—and trusting not only the strength of their brand experience, but also the long-term success of their advertising and marketing.

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Employee Stress Level & Performance: How to Help Your Team Thrive

Recent surveys show that the U.S. workforce is particularly overwhelmed by stress at the moment. A survey conducted by the American Psychological Association found that 87 percent of adults feel that they have faced a constant stream of crises over the last two years, which has compounded the stress they carry into their roles as employees. Seventy-three percent of those adults said they are “overwhelmed” by the number of crises currently facing the world.

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Audience Insights: Saying Sayonara to Summer with a Smattering of Stats

Based on the photos steadily cropping up across the social media landscape, summer is once again giving way to back-to-school season. As parents navigate the $661 per child that Deloitte researchers estimate will be spent this year on back-to-school purchases, students head back to the classroom and try to recall what they thought they used to know. That struggle is most definitely real, according to a 2020 study that found the average elementary school student loses 17–34% of the prior year’s learning over the summer break.

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Advertising on LinkedIn: What Small Businesses Need to Know

With more than 830 million members and more than 55 million company pages, LinkedIn has become a hub of networking and engagement for job-seekers, career professionals and businesses alike. Likewise, its advertising platform has become a valuable tool for connecting with prospective applicants, corporate decision-makers and other professionals active on the social network.