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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Expert Insights On Using Facebook to Grow Your Brand and Your Business

To help small businesses with their Facebook strategy, we got tips straight from the source: a current business leader at Meta (formerly Facebook).

Audience Insights: Don’t Fold Up the TV Tray Just Yet!

While ever evolving and expanding, TV advertising for local businesses remains effective…

How Small Business Owners Can Get Started in Email Marketing

In today’s digital age, email marketing remains a cornerstone of any successful…

Q4 Quarterly Sports Preview: Falling for Key Sports Opportunities

As the seasons change and the air cools, it can only mean…

The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events

Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.

The Pulse on Programming: October 2024 Preview

As summer fades into fall, some of us are hanging on to…

Automotive Advertising for Your Business: A Local Approach

Automotive Advertising for Your Business: A Local Approach

13 Facts About Local Business Marketing

In the ever-evolving world of digital marketing, local businesses face unique challenges…

The Pulse on Programming: September 2024 Preview

As the summer sun begins to wane, television networks are gearing up…