2024 Motorsports Schedule (NASCAR, Indycar, Formula One, Drag Racing)

The TV schedule for motorsports events grew more crowded in 2023, thanks in large part to growing audience interest in Formula One racing. The elite racing series, which has long enjoyed strong viewership for its Grand Prix events around the globe, enjoyed a surge in viewership among U.S. audiences for some of its 2023 races.

Part of that viewership can be attributed to better scheduling for these televised events: While global F1 races sometimes take place either late at night or early in the morning for U.S. viewers, several of these events, including those held in Miami, Toronto and Las Vegas, were scheduled to accommodate American audiences—and U.S. TV ratings soared as a result.

The rise of F1 comes alongside steady viewership for cable TV mainstays such as NASCAR, Indycar and NHRA drag racing, creating a steady broadcast schedule for motorsports events from February into December. With great inventory across these four major motorsports seasons, and signs of growing viewership among younger audiences and female viewers, these motorsports events could be a valuable addition to your cable TV advertising strategy.

From cable TV and streaming ads to second-screen campaigns on social media, Cox Media’s advertising experts can identify valuable inventories and digital ad strategies aligned with your company’s advertising goals.

2024 motorsports schedule:

• February 4: Start of NASCAR Cup Series on FOX, FS1, USA, and NBC
• February 29: Start of 22-race Formula 1 season on ABC, ESPN, and ESPN2
• March 9: Start of NHRA racing calendar on FS1 and FOX
• March 10: Start of 2024 Indycar Series season on NBC, USA, and Peacock
• September 15: Season-ending Indycar Series event on NBC
• November 10: NASCAR Cup Series Championship on NBC
• November 17: NHRA Finals on FS1
• December 6-8: Season-ending F1 Abu Dhabi Grand Prix on TBD

Get a head start on your media buys for the 2024 motorsports season—contact us today to get started.