2024 PGA Tour Season

The almost overnight arrival of LIV Golf may have turned the professional golf world upside down, but it only seemed to strengthen TV ratings for the PGA Tour season and professional golf in 2023. From golf’s four majors to other tournaments across the calendar year, many audiences either saw modest growth or maintained their viewership from 2022, highlighting the enduring popularity of televised golf events.

In 2023, seven of the first eight PGA Tour-designated events recorded a year-over-year increase in viewership to start the season. NBC, CBS and the Golf Channel all reported net audience growth for their televised events, while the final round of the season-ending Tour Championship was the most-watched round the event had played in five years.

As the 2024 PGA Tour season gets underway, a new business model and planned partnership with LIV Golf have brought stability to the professional golf landscape. In the process, many of the most popular golf events have been preserved, giving small businesses a prime opportunity to capitalize on the audience growth being seen across these golf broadcasts.

With regular tournaments ongoing from early February through August, small businesses can choose from a wide range of advertising opportunities targeting live sports audiences throughout the spring and summer. From cable TV and streaming ads to second-screen campaigns on social media, Cox Media’s advertising experts can identify valuable inventories and digital ad strategies that fit your company’s advertising goals.

2024 PGA Tour and major tournament schedule:

• Thursday, February 8: Start of 2024 tournament season on NBC, Peacock, CBS, ESPN and ESPN+
• April 11-14: The Masters Tournament on CBS, ESPN, ESPN+ and Paramount+
• May 16-19: The PGA Championship on CBS, ESPN and ESPN+
• June 13-16: The U.S. Open on NBC and Peacock
• July 18-21: The Open Championship on NBC, Peacock and USA Network
• August 29-September 1: Tour Championship on NBC, Peacock and ESPN+

Get a head start on your media buys for this year’s PGA Tour season—contact us today to get started.