2024 WNBA Season Preview

04.03.2024 Jessica Sloan3 min

The 2023 WNBA season hit a number of major milestones reflecting its growing popularity across the country. Its regular-season schedule saw a 21 percent increase across its national broadcasts, making it the most-watched WNBA regular season in 21 years.

October’s WNBA Finals finished that strong performance on a high note: TV viewership for the Finals increased by 36 percent over the previous year, drawing more than 725,000 thousand live viewers.

Headed into 2024, the league expects to continue building on that momentum as more fans become invested in following this 12-team league. It also expects a boost from a college star’s WNBA debut: University of Iowa sharpshooter Caitlin Clark, the highest-scoring player in either men’s and women’s college basketball history, has already declared for the WNBA Draft and is widely projected as the first pick in April.

Record viewership for Clark’s college games may have a carryover effect as she enters the WNBA, which can showcase her and other stars through its season-long slate of nationally televised games. Small businesses eager to advertise around these WNBA games can choose from a wide range of inventory options as they seek out cost-effective inventories aligned with their advertising goals.

From cable TV and streaming ads to second-screen campaigns on social media, Cox Media’s advertising experts can identify valuable inventories and digital ad strategies that fit your company’s advertising goals.

2024 WNBA schedule:

  • Monday, April 15: WNBA Draft on ESPN
  • Tuesday, May 14: Start of 2024 WNBA regular season on ESPN, ESPN2, CBS and ABC
  • Thursday, September 19: WNBA regular season finale and start of WNBA playoffs on ESPN, ESPN2 and ABC
  • Dates TBA: WNBA Finals on ESPN and ABC

Get a head start on your media buys for this year’s WNBA season—contact us today to get started.

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Jessica Sloan

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