Insights Topic
Audience Insights: Crossing the Streams
Among my many talents as a firmly entrenched Gen X-er* is the…
The Professor’s Perspective Episode 2: How & Where Advertisers Are Spending
Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.
Audience Insights: Saying Sayonara to Summer with a Smattering of Stats
In the spirit continually learning and relearning, here five recent media consumption stats and stories that we did not want to forget.
The Professor’s Perspective Episode 1: How We Spend Our Time
Your customers invest more than 13 hours each day engaging with media. Watch this video to see how and where consumers are spending that time.
Introducing: The Professor’s Perspective
In each short video, we’ll unpack complex media trends and distill them into digestible tips and insights. Today’s video is an introduction to this series.
Audience Insights: Islands in the Stream…Is That What We Are?
This latest installment of our Audience Insights series focuses on five facts that can help frame the streaming discussion.
Audience Insights: A Starting Five of Facts About Female Sports Fans
This installment of our Audience Insights series focuses on five findings that can help marketers better understand and engage with female sports fans.
Audience Insights: 5 Things to Know About What’s Happening with Measuring Who’s Watching
Regardless of how consumers access their TV content, the ability for that viewership to be measured and counted accurately is critical.
Audience Insights: “Super” Consistent Cable Home to 96% of TV Sports Advertising Opportunities
ESPN’s Monday Night Football averaged nearly 14.2 million viewers, scoring the network’s highest regular-season audience numbers in more than a decade.
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