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Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Audience Insights: Don’t Fold Up the TV Tray Just Yet!
While ever evolving and expanding, TV advertising for local businesses remains effective…
How Small Business Owners Can Get Started in Email Marketing
In today’s digital age, email marketing remains a cornerstone of any successful…
Q4 Quarterly Sports Preview: Falling for Key Sports Opportunities
As the seasons change and the air cools, it can only mean…
The ‘Madness’ is Back: How Local Businesses Can Advertise Around One of The Year’s Biggest Sporting Events
Local businesses have an opportunity to advertise during March Madness, one of the year’s largest sporting events.
The Pulse on Programming: October 2024 Preview
As summer fades into fall, some of us are hanging on to…
Automotive Advertising for Your Business: A Local Approach
Automotive Advertising for Your Business: A Local Approach
13 Facts About Local Business Marketing
In the ever-evolving world of digital marketing, local businesses face unique challenges…
The Pulse on Programming: September 2024 Preview
As the summer sun begins to wane, television networks are gearing up…