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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Using Data to Understand Your Audience and Build Better Campaigns
Marketing runs on customer data. No matter which channel you use, businesses…
Behind the Screens: Meet Key Account Consultant Maria McRoberts
Welcome back to Behind the Screens, a blog series where we get…
Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them
Cable news viewers are tuning in this election season. Here are a…
The Pulse on Programming: August 2024 Preview
As August approaches, the realm of television advertising is poised to present…
Countdown to Paris: 3 Local Athletes to Watch at the 2024 Summer Games
After much anticipation, the 2024 Summer Games in Paris are only weeks…
Reaching Fans with Summer Sports Opportunities: Q3 Preview
As the summer heats up, so does live sports action! Read on…
Maximizing Your Ad Budget: 4 Tips for Small Businesses
No advertising budget is unlimited. From global corporations to local small businesses,…
Behind the Screens: Meet Marketing Manager Kim Webber
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Local Marketing Revolution: How AI is Reshaping Your Business Strategy
As a local business owner, you might be curious about how Artificial…