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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow

Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…

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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson

Welcome back to ‘Behind the Screens,’ a monthly blog series in which…

Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses

Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…

Audience Insights: Even Broadcasters Believe in the Power of Cable Sports

Like millions of viewers across the country, we here at Cox Media…

Holiday Shopping Trends and Predictions to Shape Your 2022 Advertising Strategy

Retail businesses are operating at the mercy of several significant forces affecting…

How ‘Boomerang Employees’ Can Help Your Business Weather a Tough Job Market

First, there was the Great Resignation, in which more than 47 million…

Client Success: Increasing Unit Occupancy and Search Visibility for a Local Self-Storage Facility

Maximizing year-round occupancy rates is crucial for any rented property—including local self-storage…

Audience-Based Advertising Solutions: Evaluating Success and Optimizing for the Future

As advertising technology and measurement continue to evolve, more and more businesses…

Client Success: Increasing Property Sales and Golf Memberships for a Local Home Builder

Residential properties neighboring golf course developments are popular not only for their…

Voice Search Optimization: Tips and Best Practices for Local Businesses

From smartphone search queries to questions asked of in-home digital assistants, voice…

Behind the Screens: Meet Senior Performance Marketing Manager Nick Zinkie

There’s a lot of teamwork that goes into every project and campaign. In this post, we feature a digital marketing leader on the corporate marketing team.

Top eCommerce Advertising Trends in 2022

eCommerce allows any business to break down geographic barriers that may otherwise limit where – and to what customers – you are able to sell.

Client Success: Increasing Local Awareness of Central Florida Mental Health Services

A local mental health service provider wanted to increase local awareness and with the right advertising tactics, it succeeded.