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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Client Success: Driving Ticket Sales and Revenue for a Local Aquarium
A local aquarium wanted to increase ticket sales and with the right advertising tactics, it succeeded.
Consumer Trends and Predictions Shaping Back-to-School Shopping in 2022
As with all seasonal shopping trends, the current economic conditions are expected to have a pronounced influence on back-to-school shopping behaviors.
5 Essential Advertising Strategies for Healthcare Organizations
Here are five advertising strategies to improve engagement with patients for your healthcare practice.
Introducing: The Professor’s Perspective
In each short video, we’ll unpack complex media trends and distill them into digestible tips and insights. Today’s video is an introduction to this series.
Digital Trends Rewind: How Marketing Evolved in the First Half of 2022
It’s important to look back to see what marketing trends actually developed—and what it means for where we’re headed for the rest of the year and beyond.
Audience Insights: Cable Clings to TV Viewing Crown as CTV Continues to Climb
Here are six figures to help frame up the overall TV viewing picture as we pass the halfway point of 2022.
Behind the Screens: Meet Senior Manager of Marketing & Client Solutions Adrian Bernal
There’s a lot of teamwork that goes into every client relationship and campaign. In this post, we speak with one of our Senior Marketing Managers.
How to Pinpoint and Reach the Right Voters for Your 2022 Political Ad Campaign
Quality voter data can have a measurable impact on the ROI of political ad campaigns.