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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
A Free Digital Audit for Your Business
Understand and optimize your business’ digital presence with a free digital audit from Cox Media.
The Pulse on Programming: May 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
Behind the Screens: Meet Media Consultant Jill Krigsten-Riley
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In this series, we’ll introduce some of our experts.
Making a “Good Impression” Across Ad Platforms
As advertising options continue to multiply, the value of utilizing impressions as a performance metric has continued to grow.
The Pulse on Programming: March 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
The Pulse on Programming: April 2021 Preview
There are many upcoming programming opportunities for local businesses to consider including in their advertising strategy.
Client Success: Increasing To-Go Orders for a Local Restaurant
For a buffet-style chain, the turn to takeout/delivery was a departure from the brand’s regular dining service, but with the right advertising tactics, they succeeded.
Automotive Advertising: How the Right Data Can Help You Reach the Right Customers
In partnership with Cox Automotive, Cox Media has access to first-party data that shows what customers are seeking when they take their car hunt online.
TV Attribution with Cox Media
Having access to the right data is critical when making marketing decisions. Here’s a look at how you can ensure your television ads are making an impact.