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A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
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Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
4 Ways 2020 is Shaping Consumer Trends in 2021
As we move through 2021, it’s clear the change we all experienced in 2020 has created lasting effects on the consumer landscape.
Client Success: Driving Increased Patient Growth
A local hospital system was looking to increase patients and with the right advertising tactics, they succeeded.
4 Ways Your Ad Agency Can Maximize Success by Working with a Media Partner
From expansive ad inventories to powerful local ad analytics and creative production services, a media partner can help your agency address service gaps and provide more comprehensive service to your clients.
Cable TV & Paid Search: 4 Advertising Tips for Reaching Consumers as They Watch and Scroll
Online search is where most customer journeys begin. In fact, research shows that about 90 percent of all online experiences begin with a simple search query.
Client Success: Building Brand Awareness for a Regional Technical College
A regional technical college was looking to grow awareness for their institution and with the right advertising tactics, they succeeded.
5 Ways Nonprofits Can Harness Community Support Through Local Advertising
Local nonprofit organizations can utilize smart advertising tactics to connect with their community.
4 Advertising Ideas to Bring More Business to Your Golf Course This Spring
How your golf course can take advantage of the golf’s recent surge in popularity throughout the country.
December Audience Insights: Looking Back at a TV Year Without Precedent
Let’s take a look back at media consumption in a year like 2020.
New Year, Same You: 4 Smart Ways to Optimize Your Existing Marketing Strategy (Without Changing Everything)
New Year’s resolutions aren’t just for individuals. But local businesses shouldn’t feel the need to overhaul their advertising strategies simply because the calendar changed.