Insights
Featured Post
A Small Business Guide to Local Marketing Success in 2025: 5 Trends to Follow
Creating a successful local marketing strategy is hard. But maintaining that success can be even harder. Just when you figure out the best practices for optimizing your marketing ROI, new rules, technologies, and trends can seem to pop up overnight, throwing a wrench into your well-oiled marketing machine. As you start to think through your…
Popular Posts
1/3
Filter By:
Behind the Screens: Meet Manager of Sales Strategy & Enablement Samantha Wilson
Welcome back to ‘Behind the Screens,’ a monthly blog series in which…
Level Up Your Marketing Game: Data-Driven Strategies for Small Businesses
Alright, small business marketers let’s talk about data-driven marketing. It sounds intimidating,…
Audience Insights: Even Broadcasters Believe in the Power of Cable Sports
Like millions of viewers across the country, we here at Cox Media…
Magazines, Movie Trivia and Other Diversions – Beware!
Interested in reading about how Mobile Advertising can be used to target your customers while they are waiting to do something? Click here to read how that might work for your business.
Top 5 Must-Reads: Weekly Round-Up – 4.1.2016
Marketing, advertising and local business insights from thought leaders across the web.
TV Measurement Titans Compete to Paint More Complete Audience Picture
Audience measurement is an important tool in tracking the success of TV programming and advertising.
Top 5 Must-Reads: Weekly Round-Up – 3.25.2016
Marketing, advertising and local business insights from thought leaders across the web.
“Tofu by the Ocean!”
A mobile advertising campaign needs to be relevant, targeted and compelling.
Top 5 Must-Reads: Weekly Round-Up – 3.18.2016
Marketing, advertising and local business insights from thought leaders across the web.
Location-Based Advertising Simplified
A mobile advertising campaign needs to be relevant, targeted and compelling.
Top 5 Must-Reads: Weekly Round-Up – 3.11.2016
Marketing, advertising and local business insights from thought leaders across the web.
What’s Your Advertising Buzzword IQ?
In this post, we break down the definitions of audience segmentation, conversion and geo-conquesting/geo-targeting.