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Understanding Attribution on Streaming Services: A Guide for Local Advertisers
The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…
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The Professor’s Perspective Episode 6: Political Advertising
In this episode of The Professor’s Perspective, we unpack the breakdown of…
Digital Marketing for Small Businesses: Strategies for Long-Lasting Success
It’s easy for marketing and advertising experts to sing the praises of…
2023 Q4 Sports Preview
As the leaves start changing colors, we officially get into the best…
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Top 5 Must-Reads: Weekly Round-Up – 7.24.15
This Week’s Best Content From Other Blogs Around the Web – 7.24.2015 [Blog Post]
Top 5 Must-Reads: Weekly Round-Up – 7.17.15
This Week’s Best Content From Other Blogs Around the Web – 7.17.2015 [Blog Post]
The Year in Sports Media Report: 2014
The Year in Sports Media Report from Nielsen Media Research is a compilation of 2014 media highlights, advertiser trends and consumer insights across leadi
Could Your Critics Actually Be Your Most Valuable Customers?
5 Reasons to Love Your Haters and How to Use Their Actions to Drive Customer Advocacy for Your Brand [Blog Post]
Stand Out & Get Noticed for Agencies [eBook]
Your clients are starting to hear more about the important role online search plays in the modern marketing strategy. It falls to advertising agencies to h
Top 5 Must-Reads: Weekly Round-Up – 7.10.15
This Week’s Best Content From Other Blogs Around the Web – 7.10.2015 [Blog Post]