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Featured Post

Planning for Google Analytics 4: What Local Businesses Need to Know

04.04.2023

Customer journeys aren’t getting any easier to track or understand. Your target audience has no trouble switching their focus between their smartphones, laptops, and TVs. The same is true for content: from cable TV to social media to mobile display ads, consumer attentions are always on the move. Local marketing and advertising campaigns have evolved…

May 30

Sports

New Rules, New Viewers: Checking the MLB Viewership Scoreboard

During the long days of summer, I can think of nothing better…

May 26

Media Consumption

The Professor’s Perspective Episode 4: Potential in Advertising

Advertising potential is traditionally correlated with reach. In this episode of The…

May 24

Sports

NFL Rewind: A Look Back at Top Plays and Highlights from 2022

Are you ready for some football? Well as we’re getting into summer…

Jan 20

TV Advertising

Rentrak and Kantar Partner to Integrate Retail Purchase Data and TV Viewing Information for TV Planning, Targeting and Measurement

Rentrak and Kantar partner to integrate retail purchase data and TV viewing information; programmatic

Jan 14

General Advertising

Turbo Tax Becomes First Programmatic Ad Buyer on ESPN’s SportsCenter

ESPN has sold its first programmatic ad for “SportsCenter”

Jan 8

General Advertising

TV Audience Buying Is Only Half the Story [Breaking News]

Programmatic TV is half audience buying, half technology automation

Dec 12

General Advertising

Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress [Breaking News]

The sale of TV advertising is about to go a lot more programmatic; Ad buyers can target Cox viewers in 2015 with AudienceXpress

Dec 10

General Advertising

SpotXchange Cooks Up Programmatic TV Initiative [Breaking News]

SpotXchange hires Randy Cooke to the post of vice president of programmatic TV; brings more web-style automation to buying and selling of TV advertising

Dec 8

General Advertising