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Understanding Attribution on Streaming Services: A Guide for Local Advertisers

The market for advertising on streaming services has exploded in recent years. As businesses increase their investments into streaming, accurate attribution becomes all the more important. Compared to other marketing and advertising channels, though, attributing ROI for streaming ads can be a complex process affected by your data collection practices, your ability to match ad…

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The Professor’s Perspective Episode 6: Political Advertising

In this episode of The Professor’s Perspective, we unpack the breakdown of…

Digital Marketing for Small Businesses: Strategies for Long-Lasting Success

It’s easy for marketing and advertising experts to sing the praises of…

2023 Q4 Sports Preview

As the leaves start changing colors, we officially get into the best…

3 Things to Consider When Implementing a Re-Marketing Strategy

Expanding Existing Customer Relationships & Strengthening Recognition of Your Brand [Blog Post]

Take a Bite Out of Summer

The Top 8 Must-See Programs of Shark Week 2015 [Guest Blog Post]

Determining the Right Marketing Budget for Your Business [Blog Post + Interactive Tool]

Many marketers wrestle with the question “how much should I really be spending on my advertising and marketing promotions?”  Often the left-overs of the op

Top 5 Must-Reads: Weekly Round-Up – 6.26.15

This Week’s Best Content From Other Blogs Around the Web – 6.26.2015 [Blog Post]

Top 3 Things You Need to Learn from Experian’s Brand Loyalty Report

Insights on Building Brand Loyalty in a Cross-Channel World [Blog Post]

Top 5 Must-Reads: Weekly Round-Up – 6.19.15

This Week’s Best Content From Other Blogs Around the Web – 6.19.2015 [Blog Post]

Dear Diary: The Future of Local TV Audience Measurement in Smaller Markets

5 Reasons Rentrak May Be the Right Track for Nielsen Diary Markets [Blog Post]

3 Things That All Great Banner Ads Have in Common

The Essentials of Banner Ad Creation and Beyond [Guest Blog Post]

Plop-Plop, Fizz-Fizz

The Modern Success of Advertising’s Catchy Jingle [Blog Post]