Insights

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Streaming

4 Streaming Trends Shaping the Future of Digital Video Advertising

05.14.2024

The streaming landscape is growing and evolving quickly. As new video platforms, targeting capabilities and consumer viewing behaviors shape the mainstream TV and video landscape, some of the biggest streaming trends and best practices from even a few years ago have fallen behind the times. This rapid change may force strategic changes for advertisers, but…

Jul 24

General Advertising, Uncategorized

Using Data to Understand Your Audience and Build Better Campaigns

Marketing runs on customer data. No matter which channel you use, businesses…

Jul 17

Meet the Team

Behind the Screens: Meet Key Account Consultant Maria McRoberts

Welcome back to Behind the Screens, a blog series where we get…

Jul 16

Cable TV Advertising, Media Consumption

Audience Insights: Differences and Similarities Among Cable News Viewers – And How to Reach Them

Cable news viewers are tuning in this election season. Here are a…

Aug 14

General Advertising

Programmatic TV: What’s Holding it Back? [Breaking News]

Programmatic Television

Aug 13

TV Advertising

TV Advertising; It’s Not Nearly the Cost of a Super Bowl Ad

Many believe the cost of advertising on TV is out of their budget, but it’s closer to the cost of a tank of gas. Click here or call us at 855-755-2691

Aug 12

Professional Services

Industry Insights: Real Estate

Must-use real estate marketing tips to give you the edge over your competition. An adaptable marketing strategy is vital to the success of your real estate

Aug 11

Retail

Industry Insights: Furniture

Marketing tips designed for the furniture businesses of 2015. Reaching your target audience with messaging specific to their needs is the key to success fo