Insights Topic
Small Business Snapshot Survey: Local Businesses See a Bright Future Ahead
After a challenging year-and-a-half spent navigating the challenges of the pandemic, the future is bright—and small businesses see opportunities for growth ahead.
Audience Insights: Nielsen Says BBO Is a Go…Again!
Nielsen announced that BBO integration in metered markets is being pushed back to January 2022. We met with our Director of Linear & Audience research to help put this delay into perspective.
Your Advertising Checklist for Google, Amazon, Facebook & Instagram
Some ad platforms require advertisers to meet certain standards before running ads. Review this checklist to avoid violating any policies.
3 Display Advertising Best Practices to Maximize Your ROI
Whether used for building brand awareness or as part of a retargeting strategy, display advertising can be a cornerstone of your advertising success.
Advertising for Solar Companies: 5 Tips to Drive Connections and Conversions With Local Customers
For solar companies and consumers alike, there’s growing pressure to convert new clients and install residential solar panels sooner rather than later.
How to Keep Customers Happy During Labor Shortages and Other Disruptions
While labor and supply chain disruptions are a threat to your business, it’s possible to maintain strong customer satisfaction in spite of a disrupted customer experience.
The Importance of Strong Creative: Optimizing Content Production for Your Multi-Channel Marketing Strategy
Storytelling has become perhaps the most important element of modern marketing and advertising—especially when placing ads across multiple channels.
How to Expand Your Brand’s Reach By Enhancing Your Digital Ads
DV360 creates new, powerful options to build upon the performance and ROI offered through Google Ads.
Behind the Screens: Meet Senior Product Manager Molly Osmon
At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the fifth post of this series, we speak with one of our Senior Product Managers.
Audience Insights: Taking Part in Olympics is an Advertising Win
The Olympics deliver a unique combination of competition, drama, passion, and patriotism that has an almost universal appeal.
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