Insights Topic

Cox Media: The Tip of The Iceberg

When you work with Cox Media, you’re working with a family of companies ready to support you and connect you directly with your customers and community.

Behind the Screens: Meet Marketing Strategist Michael Hammers

At Cox Media, there’s a lot of teamwork that goes into every client relationship and campaign. In the second post of this series, we speak with one of our Marketing Strategists.

3 Reasons Your Local Business Should Shift to an Audience-Centric Mindset

Audience-based buying can help you improve the impact of your campaigns by making sure ads are being delivered to the right people.

Ask the Experts: Why Local Businesses are Shifting Towards an Audience-First Mindset

Did you know that only 1 in 5 marketers believe they are…

Looking to the Future of Ad Spending: 3 Top Trends Among Small and Mid-Sized Businesses

As businesses look for ways to generate revenue in 2021, advertising and marketing are the clear paths to build back their business.

The Power of More: Harnessing First-Party Data From Amazon, Google and YouTube

Through the influx of first-party data created by increased activity on Amazon, Google and YouTube, you can now reach your target audience better than ever. 

COVID-19 & Consumer Behavior: One Year Later

The pandemic drastically (and immediately) affected consumer behavior. This infographic takes a look at these changes one year later.

Audience Insights: Nielsen Pauses BBO and the VAB Questions Viewership

Let’s talk about the biggest news in media this month.

3 Lessons Local Businesses Can Learn From the Rise of TikTok

Even if TikTok’s popularity becomes a fad that rises and falls, its influence on video creation and engagement is likely here to stay. What does that mean for your business’ advertising strategy?

Advertising Across the Customer Journey

In this eBook, we unpack each stage of the customer journey and identify which advertising solutions are the best fit for reaching your customers at that stage.

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