The Professor’s Perspective Episode 1: How We Spend Our Time
07.21.2022 
David Gustafson
3 min
Welcome back to Cox Media’s new video series, “The Professor’s Perspective.” In this episode, “The Professor” highlights key trends in media consumption.
How Does This Apply To Your Business?
Your customers invest more than 13 hours each day engaging with different types of media! This video breaks down the data to provide insights on how and where consumers are spending that time – and which devices are driving the largest share of media minutes.
Thanks again for your time and tune in for our next episode coming soon.
More About This Video Series
With so many advertising options, media jargon and acronyms, and the ever-changing nature of the industry itself, we know there’s a lot to digest and apply to your marketing efforts. I am David Gustafson, Cox Media’s Director of Linear & Audience Research (aka “The Professor”) and I’m here to help! In each short video, I’ll unpack complex media trends and distill them into digestible tips and insights you can use to help you plan your marketing approach more effectively and grow your business.
About the Author
David Gustafson
As Cox Media’s Director of Audience Research, David drives positive outcomes for marketers by applying a unique blend of data-informed analysis, industry expertise, and storytelling skills that have earned him a tenured role as the company’s “Professor.” Specializing in audience measurement and market intelligence, David is a member of the Ampersand Cross-MVPD Research Committee, Nielsen Local Policy Guidelines Committee (PGC) and VAB Measurement Innovation Task Force, as well as client advisor to Comscore.
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