Top 5 Must-Reads: Weekly Round-Up – 6.24.2016
06.24.2016 
Sara Brasfield
4 min
We find it, so you don’t have to.
From online video and millennial shoppers, to college football and mobile website design, here is a quick round-up of the best marketing, advertising and local business-related content you may have missed this week:
1. Anyone, Anywhere, Any Screen: Online Advertising for Your Business (Cox Media Blog)
Video is the fastest-growing category of online advertising. Flip through this eBook to discover how you can leverage its power to grow your business.
2. Know Your Audience: College Football (Cox Media Blog)
Believe it or not, the college football season will be here before we know it. Which means it’s time to start thinking about advertising during this exciting, engaging sport. Read more about the appeal of college football and who is tuning in here.
3. Millennial Shoppers’ Innermost (Shopping) Thoughts (Media Post Research Brief)
Don’t you wish you could see inside the mind of the millennial consumer? Thanks to these insights from Media Post, you (kind of) can. Read more here.
4. 18 of the Best Examples of Mobile Website Design (HubSpot Marketing Blog)
Having a mobile-optimized website is vital to stay relevant with today’s on-the-go consumer. Need some inspiration for how you can create a strong mobile experience for your customers? Check out these examples.
5. How to Use Twitter Influencer Marketing to Grow Your Small Business (Hootsuite Blog)
From identifying the right influencers for your business, to accurate tracking and reporting, this post explains how to successfully implement the “influencer marketing” trend for small businesses like yours.
Want to see more of Cox Media’s recent content?
The Road to Mobile Mastery [Interactive Experience]
How Does Your Mobile Marketing Measure Up? [Blog Post]
3 Mobile Marketing Podcasts to Listen to Right Now [Blog Post]
About the Author
Sara Brasfield
Sara is a Marketing Manager on Cox Media’s corporate team in Atlanta, with a passion for writing and delivering relevant insights for advertisers. With more than nine years of experience in B2B marketing, Sara aims to help Cox Media’s current and future clients connect with their customers find new and unique ways to grow their business. Outside of the office, Sara loves spending time running, reading, and supporting her favorite sports teams (Go Braves & Gamecocks!).
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