10 Things to Know About Modern Media Measurement

The way we watch television and access video content continually evolves and changes at a rapid pace – but how are measurement providers responding to ensure that our understanding of local TV viewership is keeping up? In this webinar, our experts David Gustafson, Director of Audience Research, and James May, Senior Marketing Director, provide an informative and entertaining look at the most compelling developments in local TV measurement that all marketers should know.

This dynamic duo brings decades of experience in local media research and a unique perspective on where things are headed, with a spotlight on two key players in the media measurement space – Nielsen and Comscore. Watch the recording below to join us as we unpack and simplify this complex topic.

From unpacking local TV viewership to understanding industry trends and predictions and more, check out our other Ask the Experts recordings here, and stay tuned for more events like these in the near future.

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